Government Removes Mandatory Labelling from EPR

The original proposal, which was intended to form a key part of the government’s Extended Producer Responsibility (EPR) strategy, would have required packaging to carry labels indicating whether or not it was recyclable. This measure was seen as a significant step towards helping businesses and consumers make informed decisions about sustainable packaging disposal. 

However, feedback from EU officials suggested that the proposed labelling requirements were not fully aligned with the EU’s own labelling plans, potentially causing issues for businesses operating across both the UK and Europe. To avoid any delays in the wider rollout of EPR, the government has decided to amend its approach to labelling requirements. 

The decision to revise the labelling plans has been made to ensure that the overall EPR strategy remains on track. Many large producers operate across both the UK and EU markets, and maintaining harmony in regulations is important to ensure smooth operations for these businesses. By adapting the plans, the government aims to avoid potential disruptions and support a more cohesive approach to packaging compliance. 

While there had been earlier plans to introduce mandatory labels by 31 March 2026, with films and flexible plastics following by April 2027, the government’s decision will allow for further alignment with European standards. The goal is to provide a consistent framework that works for all businesses, regardless of their operational scope. 

The industry has responded with a range of views, recognising both the practical and strategic considerations of this decision. While some businesses have acknowledged that preparing for labelling requirements would have been a significant undertaking, the introduction of recycling labels had been seen by many as an important tool for supporting EPR objectives. 

By providing clear information to consumers, labelling was viewed as a way to boost recycling rates and support more sustainable packaging choices. It also aligned with the EPR strategy of “modulation,” where producers of non-recyclable products would face higher compliance costs. 

Nonetheless, there is widespread understanding within the industry that Defra’s decision reflects a careful balance between maintaining regulatory consistency and ensuring that EPR is rolled out without unnecessary delays. 

Industry insiders have noted the pragmatic nature of the decision, with sources highlighting the benefits of ensuring that UK regulations remain compatible with broader European frameworks. By doing so, the government is helping to minimise complexity for businesses operating in both the UK and the EU. 

Despite the changes to labelling requirements, the government remains fully committed to the successful rollout of EPR for packaging. A Defra spokesperson reiterated that the EPR strategy remains on track for 2025, and that feedback from the EU Commission will continue to inform the government’s approach. 

“The Government is committed to delivering Extended Producer Responsibility for packaging and remains on track for 2025,” said the spokesperson. “We are currently considering feedback from the EU Commission and will be working with them going forward. More information on the scheme will be provided in due course.” 

For producers subject to EPR, the decision to adjust the labelling plans means there will be further clarity on how the new requirements will align with European standards. However, the core principles of EPR remain unchanged. Businesses will continue to be responsible for the costs associated with the collection, treatment, and disposal of their packaging, with a strong emphasis on driving improvements in recyclability and reducing packaging waste. 

As the government continues to work towards the full implementation of EPR, it is essential that businesses stay informed and prepare for upcoming changes. By adapting to new requirements and taking steps to ensure packaging is recyclable and sustainable, producers can play a key role in supporting the long-term goals of EPR.