We have further strengthened our commitment to the planet, with the announcement of a new charity partnership with the World Land Trust this month. Our latest pledge for good causes sees us purchase 200 acres of threatened habitat in areas of Central and South America, ensuring it is protected for the future.
Habitat loss is the greatest threat facing wildlife worldwide. The earth’s forests and other habitats continue to disappear as they are subject to threats including harvesting for human consumption and clearance to make way for agriculture, illegal logging and industrial development.
Our £20,000 donation to the World Land Trust’s ‘Buy an Acre’ scheme has been made on behalf of the businesses we have worked with over the course of this year. With a further pledge to donate to the programme in 2022, we will continue to save vital land for conservation, increasing our support alongside the growth of our business next year.
The World Land Trust’s ‘Buy an Acre’ scheme aims to protect the world’s most biodiverse habitats one acre at a time, with current projects taking place in Argentina, Belize and Brazil. For every £100 donated to the programme, one of the charity’s overseas partners can purchase one acre of habitat and protect it in perpetuity for wildlife. Every acre saved becomes part of a larger reserve so that the habitat and everything living within it is protected.
By working with the ‘Buy an Acre’ programme, we are doing our bit at Clarity Environmental to help reverse global warming and biodiversity loss. With our initial donation protecting the equivalent of 3,200 tennis courts of land, we look forward to seeing this grow over the next year, ensuring a future for wildlife.