You are here: Home / News / Clarity Donates to Keep Britain Tidy on Behalf of Litter Pick Challenge

Clarity Donates to Keep Britain Tidy on Behalf of Litter Pick Challenge

Clarity Environmental has donated £1,250 to Keep Britain Tidy on behalf of its 250-mile litter pick challenge.

Inspired by Keep Britain Tidy’s Great British Spring Clean campaign, employees collectively walked the equivalent distance from our offices in Brighton to Land’s End in Cornwall, picking litter to raise awareness of the impact of discarded waste entering our waterways and coastlines.

Together, the Clarity Environmental team volunteered over 80 hours of their free time and walked over 250 miles during lunchbreaks and weekends. They gathered over 140kg of litter, equivalent to around 700,000 sweet wrappers, 25,500 plastic bags and 370,000 plastic straws.

On behalf of the campaign, and as part of our commitment to donate 1 per cent of profits to good causes, we have donated £1,250 to Keep Britain Tidy, which equates to £5 for every mile completed by our team. With litter blighting our streets, parks and beaches, costing us millions of pounds to clear up every year, Keep Britain Tidy is inspiring people to eliminate litter now and for future generations.

Clarity Environmental Managing Director, David Honcoop, said of the campaign: “I am so proud of the dedication our team has shown to tackle this challenge head on, working in their spare time to benefit our local environment. Our aim was to highlight the sheer scale of the problem of discarded litter and the damage it can do to our environment, whilst doing our own bit to make a difference to our local area. This is an issue that many people are passionate about and I hope that we have inspired others to do their bit to protect the unique and beautiful landscape that we live in and the waterways that surround us.”

Allison Ogden-Newton, Chief Executive of Keep Britain Tidy said; “We are delighted with the creative way Clarity Environmental have engaged their staff in the Great British Spring Clean campaign, taking real action on the ground to collect and safely dispose of litter – and offering their employees the chance to get outdoors and help protect their local environment. We know that taking part in the Great British Spring Clean has so many mental health benefits, including an enhanced sense of community. We also know that many those who take part feel they gain the knowledge and skills needed to carry on litter picking in their local area and we hope many employees will carry on litter picking all year long”.

You can read more about our challenge, and the shocking things we found throughout the month in our blog by Marketing Executive, Charlotte Briggs.

You can find out more about our commitment to be a good business doing good, see the donations we have made this year and recommend a charity to our Clarity Cares donation committee in the Clarity Cares section of our website.

Related News & Views